世界著名酒店管理集团经营理念（中）

Our company's name derives from the Latin root of the word "ascendant." Like our businesses, our culture is all about rising to the occasion, taking on the challenges of developing new ways to meet the needs of our customers and business partners.

我们公司的名字来自于拉丁字母“ ascendant ” ，如同我们的业务，我们的文化也在于提高我们的市场地位，在于发展多种新的文化方式，来满足我们的顾客和业务合作伙伴，文化也担负着一定的挑战。

广开言路
We communicate honestly, candidly and frequently. Our culture promotes listening, dialogue and the free exchange of ideas.

我们真诚地、坦率地、频繁地沟通，我们的文化提倡听、说和自由地交换意见和观点。

We reward results. We expect our people to act as business owners, accepting responsibility for their work and their actions.

我们对成绩进行酬谢，我们希望员工作为一名企业的主人公，进行工作，勇于承担他们的工作和行为责任。

We place our customer first. We respond to their needs and work hard to solve their business issues. We share their sense of urgency.

顾客是第一位的，我们对他们的需求负责，努力解决他们的业务问题，急他们之所急。

诚信
We conduct ourselves ethically and according to the highest professional standards. We tell the truth and honor our commitments.

我们以最高的职业标准来规范我们的行为，我们实事求是，以我们的行为为荣。

We anticipate customer needs and create products and services that exceed their expectations. We see opportunities, not barriers, and reward those who lead in the discovery and implementation of new and valuable ideas.

我们预期顾客的需求，创造超过他们期望的产品和服务，我们看到的是机会而不是障碍，奖励那些发现和补充新的有价值观念的人。

We treat each other and our customers with respect and dignity, valuing individual and cultural differences and approaches to work. We reach our goals by working together.

我们以尊重和真诚来对待每一个人和顾客，尊重个人价值和不同的文化和工作方法，我们通过团队工作来达到我们的目标。

"Embracing diversity as a corporate way of life for Cendant is a critical business initiative, and my personal commitment and goal for the year 2000 and beyond. Every step we take to further that goal will make a substantive contribution to the continued success of our company and strengthen our competitive advantage. In the final analysis, it means that we recognize and reflect the changing face of our customer and do what is good for business and also what is right."

把拥有多元性作为升达特公司的生存方式，这是一项关键性的创造，也是我们 2000年及以后的个人业务目标。我们进一步坚持这一目标，将对我们公司的持续成功和竞争优势起客观的重要作用。最后，这意味着我们认识到了，而且反映出了顾客所面临的改变，而且做对公司有益的，并且也是正确的事情。